CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade fairs, held annually in Las Vegas. It’s where cutting-edge innovations are unveiled, attracting global brands and over 140,000 visitors. This year, LG Innotek made a strong impression with a striking exhibition stand, designed to showcase their latest advancements in electronic components.

For this high-profile project, Plan A Expo selected Cees Smit, a part of the Van Straaten Group that services North America, to bring the visual branding to life. The goal was to create an impactful, seamless experience using high-quality printed Silicone Edge Graphics that aligned with LG Innotek’s innovative image.

Vibrant, high-quality graphics with a sustainable edge

Cees Smit produced ultra-large, seamless graphics using advanced dye-sublimation printing technology. This ensured exceptional color vibrancy, sharp details, and a premium look that enhanced the brand’s presence at CES. More importantly, the project was executed with sustainability in mind.

By using water-based inks and foldable textile prints, the production significantly reduced environmental impact. The lightweight materials made transportation more efficient, lowering emissions while maintaining outstanding print quality.

Photo credits: ©2025 Plan A Expo

The booth was amazing! The client especially loved it because of the fabric’s color and texture.
There were many other booths that used fabric as well, but their quality wasn’t as good as ours, and the seams were visible, making them less appealing.
I hope we can work together again on the next project.

Laura

Bringing European expertise to global events

This collaboration highlights the Van Straaten Group’s ability to deliver innovative and eco-friendly visual branding solutions for exhibitions and trade shows on two continents. By combining state-of-the-art printing technology with a focus on sustainability, the Van Straaten Group helps global brands create impactful event experiences while reducing their ecological footprint.

Want to know more about our large-format printing solutions for exhibitions? Get in touch today!