Schools, hospitals and shopping centres all need thoughtful visual branding and signage solutions. Everyone remembers their own school as clearly as yesterday and nowadays, if you are a parent, you see that the visual design and appearance does play a role in your judgement of a particular school. The same goes for the school itself. Public space design, no matter how big, can help build the identity of a location and create or reinforce the desired feeling among the relevant audience.
Healthier hospitals
As for hospitals, you may be surprised to hear that branding is one of their most important assets. How so? Branding attracts new patients and skilled caregivers, becoming the hospital of choice in the region. After all, branding is not just a nice new logo and some funky colours. It’s how patients, staff and visitors actually experience the hospital. How it makes them feel. Proper hospital branding makes people feel good and healthier, because identity is directly linked to human psychological behaviour. Colours may seem superficial, but they actually mean more to us than we think. For example, red stands for heart, purple for brain and green is the colour of fertility and balance, just a couple of the many options for your illuminated branding solutions.
Is it a shopping centre?
What do you think of when you think about a shopping centre? This is very important for all those businesses, shops, restaurants, cafes, cinemas and other facilities that are located there. Their livelihood depends on how attractive your audience finds that shopping centre. These days, many shopping centres don’t even look like shopping centres. One is designed to look like a market from 100 years ago. Another makes you feel like you’re in a science fiction movie. And the next, would almost make you think you’re in a big green park.
Van Straaten can help you build the right experience and create just the right atmosphere. We have the technical solution for every creative challenge. We’re very aware of the power of design, colour and sound in public spaces. Not only for the long term, but also for short term solutions if necessary. Think of signage for special open days and of course all the aids, barriers and dividers that are needed for social distancing.
The best companies trust us to make their branding solutions stand out
Standcraft
Tausch
Sony
Vodafone
Nike
Kawasaki
Mercedes
Hypsos
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